First launched on college campuses in 2012, Tinder, the mobile dating app, now has several users in Hollywood on the fence: Lindsay Lohan, Ashton Kutcher, and Josh Groban to name a few. The free app is supposed to sync with a user’s Facebook profile to pull photos, friends, interests, and then use that data to find potential matches in the area. In an interview with The Hollywood Reporter, Tinder’s CEO Sean Rad said the app’s celebrity users scarcely find matches in their area, mainly because well… people assume that the profiles are fake, and because “some celebrities use different names on Facebook”.
To combat this, Tinder will offer a verification system along the lines of Twitter’s check marks that will help confirm celebrity pages, and offer what Chief Marketing Officer Justin Mateen calls a way to “filter through the noise and communicate with people they want to know”.
Tinder currently has 750 million ratings and more than 10 million new matches a day.