McDonald’s To Take A Page Out Of Chipotle’s Book?

Yes, you read that right!

The highest grossing restaurant chain in the world is trying to mix some things up.

They say they want to be more open when it comes to ordering. How so?

Customization. That’s right. Mickey D’s has been testing a build-your-own burger concept in Laguna Niguel, California.

Kevin Newell, the chief brand and strategy officer for the U.S, says that “customization represents another important opportunity for our business.”

A great opportunity, yes. Just ask Chipotle & Five Guys how their customized menus work out for their patrons.

Check out the rest of the article at Yahoo!


Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From 103.7

Get Started Now

Listen Live